At Comfort Choice®, we believe that innerwear should make you look and feel your absolute best. Our bras, panties, shapewear, and other intimates are specially designed for comfort, support, and an amazing fit. We’ve been providing women with their perfect undergarments for over 15 years, and we’re excited to help you find your new favorites!
Our Story
Comfort Choice® was founded in 2007 by a group of intimates experts who saw a need in the market. At the time, most bras focused heavily on fashion instead of function. Women were sacrificing comfort for cute styles.
We set out to change that by designing intimates that seamlessly blend both fashion and comfort. Our team spent years researching fabrics, cuts, and styles to create our unique line. We wanted to make pieces that not only look great under clothes but actually feel great to wear all day long.
The result was our innovative collection of supersoft bras, panties, shapewear and more that check every box. With patented designs and smart features, our products shape and support your body in all the right places. Now you never have to choose between suffering for beauty and sacrificing style for comfort again.
Over the past decade, we’ve continued refining and expanding our collection while staying true to our founding mission. We firmly believe intimates should be the foundation of your outfit, not an afterthought. Comfort Choice® gives you that barely-there feeling so you can focus on rocking your look with confidence and ease.
Our Bras
A perfect bra should lift, shape, and support you in total comfort. That’s why we’ve designed a range of options to suit every body. Our premium fabrics and smart innovations work together to create an amazing fit and feel for sizes 32A to 46G.
Everyday Bras
Our everyday bras feature breathable fabrics and flexible underwires to keep you comfy from morning to night. Choose from stylish t-shirt bras, perfect push-ups, and versatile wirefree options. Smart details like removable pads, j-hooks, and cushioned straps prevent poking, pinching, and digging. You’ll love the way these bras disappear under clothes but never disappear on support and shaping.
Posture Support Bras
With reinforced bands andstabilizing straps, our posture bras actively improve your alignment while preventing back, shoulder, and neck pain. Strategic seaming lifts your bust for a perkier, more youthful profile as well. Our posture support bras promote confidence in your natural shape, whether you’re a 30C or 46DDD.
Leisure Bras
When you want to relax in total comfort, reach for our leisure bras. Stay supported without constriction thanks to our signature blend of stretch modal and spandex. From lounging at home to running errands, these wirefree bras move with you without compromising coverage and security. The supersoft fabrics and seamless edges ensure you barely feel like you’re wearing a bra at all.
Specialty Bras
We also offer an array of bras designed for specific needs and occasions. Our sleep bras ensure total comfort at bedtime while our sports bras offer control and containment for your active lifestyle needs. Our bridal collection includes corset bras, multiway bras, and other wedding must-haves to help you look stunning as you walk down the aisle. We even have mastectomy bras for recovering comfort after surgery.
No matter what you’re looking for in a bra, we make it our mission to provide an option that exceeds your expectations. Peruse our full selection to find your perfect fit today!
Our Panties
Your panties shouldn’t be just an afterthought underneath your outfit. They should make you feel beautiful from the moment you slip them on! Our wide array of options ensures you find a panty that is both gorgeous and comfortable.
Bikinis and Hipsters
Flatter your figure in our sleek bikini and hipster panties. Cut to sit at or below the waist, these styles showcase your curves beautifully. Silky-soft modal fabrics feel virtually weightless on the body while still providing full coverage in the seat and front. Whether you prefer dainty lace details or solid colored cotton, we have the ideal pick for you.
Boyshorts
Our smoothing boyshorts slim and shape your rear while eliminating panty lines. The fuller coverage also prevents riding for total comfort. These panties come in fun prints and colors as well as sexy solid black and nude hues. You’ll love the way our boyshorts perfectly balance fashion and function.
Thongs and G-Strings
For special occasions, minimal thongs and g-strings show off your best assets. Made from soft, lightweight microfibers, these panties disappear under clingy clothes and dresses. Flirty lace insets and dainty bow accents add feminine flair. Our thongs and g-strings offer barely-there comfort without compromising coverage.
Shapewear
Our slimming shapewear smoothes and defines your figure for flawless looks. Control top panties target the tummy and rear while hi-cut thighs prevent squeezing and chafing. With breathable lightweight fabrics, our shapewear moves with you while gently compressing problem areas. Get the support and security you want without restriction and discomfort.
Peruse our full panty collection to discover your perfect match. With so many gorgeous styles, you’re sure to fall in love with multiple pairs!
Our Shapewear
At Comfort Choice®, we believe shapewear should complement your body, not constrict it. Our pieces slim, smooth, and define your silhouette with gentle compression instead of rigid panels and boning. Our proprietary fabrics move with you for all-day support and shaping without sacrificing comfort.
Everyday Shapewear
Our everyday shapewear includes panties, camisoles, slips, and more for subtle slimming under work or casual outfits. Light control fabrics flatten the tummy and rear while giving your bust an effortless lift. Our shapewear fits and feels like your favorite articles of clothing, not restrictive contraptions.
Firm Control Shapewear
For special events and form-fitting fashions, our firm control pieces provide extra shaping and compression. Flattering designs like bodysuits, tanks, and mid-thigh shapers target your thighs, waist, and back for an instantly sleeker silhouette from every angle. Our shapewear smooths bulges and rolls for flawless looks without binding or squeezing.
Posture Support Shapewear
Our smart posture support shapewear improves your alignment, lifts your derriere, and prevents back pain. These pieces combine flexible compression with strategic seaming details that encourage you to stand tall. The result is better mobility, improved breathing room, an elongated torso, and boosted confidence.
Recovery Shapewear
After pregnancy, weight fluctuations, or procedures, our recovery shapewear helps your body heal and renew. Gentle fabrics offer just the right amount of compression while movable panels accommodate changing sizes and sensitivities. Our recovery shapewear restores your pre-baby curves, speeds up post-op healing, and helps you achieve a slimmer figure over time.
Explore our full shapewear catalog to discover the perfect pieces to enhance your wardrobe. With options from sexy to subtle, you can target trouble spots without compromising your comfort.
Our Accessories
No intimates drawer is complete without the essentials! Our accessories include cotton briefs, comfy socks, smoothing slips, and more to take your undergarments from basic to beautiful.
Cotton Briefs
Our high cut cotton briefs offer full coverage in breathable soft cotton. With just a hint of stretch, these panties move with you without sagging or binding. Flatlock seams eliminate irritation for all day comfort. Choose from multiple colors and prints to suit your style.
Slips & Camisoles
Our smoothing slips and stretchy camisoles create the perfect base layer for any outfit. Silky modal fabrics glide over curves to prevent cling and bulges. With built-in shapewear panels, these pieces streamline your figure while blocking show-through. Our slips and camisoles also wick moisture and regulate temperature to keep you comfy all day long.
Socks & Hosiery
Treat your feet to our ultra-soft socks and silky smooth hosiery. Our socks cradle arches and cushion pressure points without squeezing or constricting. Available in crew, ankle, and no-show cuts, they come in colors to complement every outfit. Our hosiery includes control top and footless pantyhose to streamline your legs. Both our socks and hosiery utilize stretch fibers that move with your body.
Cozy Robes & Nightgowns
When it’s time to unwind, wrap up in our comfy robes and nightgowns made from silky-soft modal. Oversized robes with hoods, pockets, and wrap belts envelop you in warmth and comfort. Our figure-skimming nightgowns flow over curves with ease. From short babydolls to floor-length gowns, you’ll find the perfect pick for sleeping and lounging.
Add the finishing touches to your intimates collection with our must-have accessories. With everyday essentials to luxurious loungewear, we have everything you need to look and feel fabulous!
Our Commitment to Quality
At Comfort Choice®, we proudly design, develop, and distribute our products from our Los Angeles headquarters. This gives us end-to-end control of our supply chain to ensure exceptional quality and ethics.
We carefully vet our global network of manufacturing partners to guarantee humane working conditions and exceptional craftsmanship. We only collaborate with facilities that prohibit forced labor, child workers, and unsafe practices. Partnering with the best allows us to make intimates that meet our stringent standards.
In terms of materials, we utilize high quality fibers and fabrics designed to feel amazing on the skin. Our bras feature premium nylon/spandex blends with reinforced side panels that retain their supportive shape with minimal stretch. Plush modal and cotton offers next-to-naked softness in our panties and loungewear. Our shapewear utilizes lightweight spandex and nylon microfibers to gently compress without constricting.
While we’ve grown over the past 15 years, our dedication to making beautiful, body-loving intimates has stayed the same. We’ll never compromise fit, feel, and craftsmanship to lower costs. Your comfort and happiness is our number one priority.
Shopping With Us
We make finding your perfect undergarments enjoyable, easy, and risk-free. Here are some of the perks of shopping Comfort Choice®:
Sizing Guidance
With in-depth fit guides and size charts, we take the guesswork out of shopping. Our bras come in band sizes from 32 to 46 with A through G cup options. We offer multiple rise and cut choices in sizes XS to 4X for panties and shapewear. Find your ideal match by utilizing our fit advice and measurements.
Free Exchanges
If something doesn’t fit just right, we’ll exchange it for free. Returns and exchanges are easy with pre-paid shipping labels and a 60 day window. Simply initiate the process with a few clicks. Trying styles and sizes has never been simpler.
Discreet Shipping
We want you to enjoy a premium shopping experience in total privacy. Your purchases will arrive in unmarked packages without branding or advertising. We never share your information with third parties either. Shop with complete peace of mind.
Loyalty Rewards
Joining our email list gives you access to exclusive deals, promotions, and VIP sales. You’ll save up to 50% off select styles and new arrivals. We also offer free shipping sitewide with orders over $75. Subscribe now to start saving!
We stand behind the superb quality and comfort of our products. Experience the Comfort Choice® difference for yourself today!